EMC sells data storage, information security, virtualization, analytics, cloud computing and other products and services that enable businesses to store, manage, protect, and analyze data.


  • End Client: EMC
  • Date: June 2011


EMC wanted to revamp their Retention Policy Services (RPS) system, which provided retention capabilities for electronic and physical record-keeping systems. EMC asked DesignMap to come up with a new vision for this type of electronic record-keeping and to provide a prototype to illustrate the ideas.

Ylva Wickberg was hired by DesignMap to produce personas, storyboards, a competitive analysis, UI design and prototyping for this project.

Services: User Research, Storyboarding, UI Design, Flash Prototyping